7-Select Ground Coffee

Client: 7-Eleven
Agency: Deutsch LA

A global rebrand of 7-Select Ground Coffee and K-Cups. The ask was to move away from the traditional look and feel of 7E packaging and elevate it to a level that would proudly amongst the likes of Starbucks, Peets and Groundworks packaging. 

Creative Directors: Trevor Kuhn, Rick Granados

Screen Shot 2017-08-01 at 8.55.29 PMScreen Shot 2017-08-01 at 8.55.29 PM