Visit Britain

Client: Expedia
Campaign: Visit Britain
Agency: 180LA

Cannes Gold Lion Winner - Cyber
Cannes Bronze Lion Winner - Interactive
Awwwards Site of the Day Recipient
FWA Site of the Day Recipient

I joined the 180LA Expedia team in the later stages of an interactive campaign in conjuction with Visit Great Britain. The experience allows users to virtually navigate through 5 different British locations during a cheeky :30 spot, using a 'compass' (via the gyroscope on the users mobile device) to travel from one British city to the next, advocating for each city along the way. My task was to design the interface that would lie on top of the video and would be crucial in navigating the experience through our mobile-dominant audience. The site was built by Jam3.

Design Director: Chris Welsby
Creative Directors: Pierre Janeau, Dan Kruger
Art Directors: Cary Ruby, Florian Bodet
Design: Delaney Maher

 

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