Keep Reinventing

Client: HP
Campaign: Keep Reinventing
Agency: 180LA

As a joint effort by the 180la design team, our task was to breathe new life into the classic HP logo. Leaning heavily into the idea of reinvention, we wanted the classically circular logo to serve as a multifunctional device in which to tell a transformative story. 

Design Director: Chris Welsby
Creative Directors: Adam Groves, Zac Ryder
Design: Patrice Liu, Ellen Wong, Delaney Maher

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Client: HP
Campaign: Go Make
Agency: 180LA

To promote the launch of Sprout by HP, we needed to quickly educate our creative consumers to the comprehensive capabilities of this user-centric 3-D scanner and desktop computer. By visually demonstrating the full scanning process, from physical reference to digital scan to manipulated graphic and back to a physical product, we were able to drive product comprehension in a very playful and digestible manner. 

Photographer: Diana Koenigsberg
Design Director: Chris Welsby
Creative Directors: Adam Groves, Zac Ryder
Design: Patrice Liu, Delaney Maher

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