Find Your Own Lane

Client: Mitsubishi Motors
Agency: 180LA

As Lead Designer for 180LA's longest standing client, Mitsubishi Motors, our task was to concept and implement seasonal campaigns for their three top-selling vehicles. The work varied from rich digital experiences, interactive social campaigns and traditional model year brochures. 

Creative Directors: Dave Cuccinello, David Povill
Design Director: Chris Welsby
Art Director: Delaney Maher




2016 | Mitsubishi 'Mirage G4 Night Drive' Second-Screen Experience 
2016 | Mitsubishi Model Year Brochures
2016 | Mitsubishi 'Outlander Sport Network' Campaign - Digital, Print, OOH
2016 | Mitsubishi Mirage 'A Small Breakthrough' Campaign - Digital, Print, OOH
2015 | Mitsubishi Evo Hall of Fame Digital Brand Book
2015 | Mitsubishi '100 Improvements' Digital Campaign

Duo CoversDuo Covers
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Evo Hall of Fame

To celebrate the last generation of Mitsubishi Motors’s most popular vehicle, the Lancer Evolution, we created a digital brand book to highlight features specific to each Evo model. A separate Instagram profile was created for each of the models, utilizing photography and never-before-seen footage from the Mitsubishi archives. Fans indulged in the experience by starting their “engines” and navigating from model to model.